Spa Baths for all

Reva Bathrooms MD Gary Stevens highlights a growth market for retailers – hydrotherapy for all.

The mature consumer is the fastest growing, most affluent and highest spending sector in the UK today.  They have 80% of the nations wealth and 60% of all savings and by 2050 the number of over 60’s in the UK will have grown by over 50% an additional 6 million.

In the past this group have largely seen the bathroom from a purely functional perspective, but as the baby boomers hit this age group this attitude to bathroom design is changing and manufacturers and retailers that can cater for their needs will enjoy incremental sales.  Many of these mature consumers shop in local specialists, supporting their local businesses, which is why Appollo are targeting their assisted bathing brand Appollo, at the independent retailer.

Lots of these consumers still like to bathe, as oppose to shower, and they’ve simply made it easier for them.  Appollo products give them the security to keep bathing in their home without any compromise on design or style and a selection of their bath designs come complete with a hydrotherapy spa option.

Check out the Pisces, a 1700mmx800mm walk-in bath to enjoy easy access bathing or overbath showering and it comes complete with a water powered lift and lower seat with push button control and high flow waste outlet. The Elegance bath, also pictured, is a more compact size of 1685mmx745mm wide and comes complete with a hydraulic powered seat which lowers and raises the bather in and out of the water, ideal for those that need assistance at any age and its available with an air spa system which also warms the water as it is circulated.  So two months running we are seeing companies respond to the maturing consumer from quite different product categories!